38. How to Brainstorm + Create Great Content

Our second installment of the #BeTheLighthouse series is all about brainstorming and creating great content. Because, as the marketing saying goes, content is king. Well…it’s at least a BIG part of your platform. Building a super solid platform doesn’t matter if you content is less than stellar, right? Right!
So this episode of That Projector Life will walk you through two of my favorite ways to brainstorm content for platforms – both online and offline. People seem to really fear brainstorming content, but it’s really not that bad. (And I’ve even created a resource in the Projectors in Business Bundle to help with that!)
Brainstorming is really just responding to questions about your audience, but if you’re new to this, you may not know what to ask. Fortunately for you, I have an open head center (and can therefore ask you ALL the questions…and put them into a Google Doc for you.)
Once you have a handle on how to brainstorm content, we’ll talk about how to actually organize and present the content to your audience so it creates an enjoyable experience.
If this starts to feel a bit like English 101 when it comes to organizing your content, know that I was an English Composition teacher when I was in grad school. I LOVE this stuff. And we’ll whip your content into such an organized shape that your audience will be wowed. (And it’ll be fun! Promise.)
✏️ Show Notes
? Build your business as a Projector with the Projectors in Business Bundle. (This includes the Content Brainstorming Doc for Projectors).
? Ready to learn what it means to be a Projector and how to work with your energy? Join the Projector Pivot Challenge here. (It’s free!)
? Want to get more Human Design and Projector tips (plus a pinch of Projector humor)? Follow Ardelia on Instagram!
? If you’re new to Human Design, be sure to create your free Human Design chart here.
? Ready to dive deeper into your Human Design chart + finally understand how to work with your personal energy? Book a 60-minute Human Design Reading with Ardelia.
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Because it’s time to start working WITH your energy
? Meet Your Host

Ardelia Lee - Projector, Compass, and Adventurer
Hey! I’m Ardelia (pronounced ar-DEAL-ya). I’m basically a walking, talking energetic compass and a Human Design projector on a journey to understand + fully experience what it means to be a projector.
And I’m here to support and guide you, fellow projector, as you start discovering and working with your Human Design to create a life (or a business) that’s sustainable, fulfilling, and enjoyable. In short, I’m here to help you be an aligned projector and to release all the conditioning and pressure that you’ve experienced.